Badge Description
Marketing UCalgary Level 2
Issued by
Description
The Marketing for Higher Education program is a combination of online sessions and workshop series. Participants can choose from a series of pre-recorded learning sessions based on their areas of interest and opportunities for development. They will then be immersed in a series of directed, in-depth sessions to learn more about best practices in marketing, and how they can leverage the latest tools in a higher education context to achieve results.

Participants will leave with a greater understanding of current marketing tools and techniques they can apply specifically to their work on behalf of the University of Calgary.

The program is designed for members of the university Marketing Council, but it will also be beneficial to university employees interested in moving into the field of marketing and communications.
Program Link
Program Contact
ahouse@ucalgary.ca
Criteria
Professional Development Sessions
Attend three of the live Professional Development sessions (in-person):
  • Social media advertising
  • Search engine advertising and optimization
  • Market research and competitive intelligence
  • Positioning and value proposition
Marketing Strategy 2018-22
Attend the live session Marketing Strategy 2018-22 – an Overview (TBD)