Badge Description
Marketing UCalgary Level 1
Issued by
Description
The Marketing for Higher Education program is a combination of online sessions and workshop series. Participants can choose from a series of pre-recorded learning sessions based on their areas of interest and opportunities for development. They will then be immersed in a series of directed, in-depth sessions to learn more about best practices in marketing, and how they can leverage the latest tools in a higher education context to achieve results.

Participants will leave with a greater understanding of current marketing tools and techniques they can apply specifically to their work on behalf of the University of Calgary.

The program is designed for members of the university Marketing Council, but it will also be beneficial to university employees interested in moving into the field of marketing and communications.
Program Link
Program Contact
ahouse@ucalgary.ca
Criteria
Orientation
Attend live brand orientation session (in-person)
Adobe Connect Sessions
Download and complete three of the previously recorded Adobe Connect sessions
  • Best Practices in Email Marketing
  • Latest Trends in Online Advertising
  • Branding - Defining, Creating, Building
  • Best Practices in Social Media
  • Going to the Next Level with Google Analytics
  • Developing Buyer / Audience Personas
  • Best Practices in Video Marketing
  • Content MarketingLatest Trends in Digital Marketing